There is a shift from trust in institutions to ‘peer trust’. This emerging type of trust greases the wheels of business, facilitates person-to-person relationships and changes the ‘real world’ behavior of people. And its power is being harnessed by both disruptive start-ups and massive brands.
What's mine is yours
A ground-breaking book, What’s Mine is Yours defines the theory of "collaborative consumption," and explains how it is transforming the traditional landscape of business and society. It charts the rise of leading companies such as Airbnb, LendingClub and RelayRides that uses digital technologies to enable the sharing and exchange of all kinds of assets from spaces to skills to 'stuff' in ways that represent a new era of trust. Buy the book
This TED talk explores how trust is shifting away from institutions towards a distributed model, into the hands of all of us. While trust in banks, governments and even the church is collapsing all around us, technology is enabling trust between people who have never met before. And that’s revolutionary. Watch
As a part of WIRED World 2016, the stand-alone issue for the magazine where it gives readers insights into the year ahead, Rachel goes into how online person-to-person interactions are setting the stage for more honest offline human behaviour. Read More
Digital technologies are changing how and whom we trust in ways that are disrupting many industries. Rachel explains why the currency of the new economy is trust and how we need to think differently about client experiences to build meaningful relationships and loyalty.
Collaborative business models from Lending Club to Airbnb to Uber are rapidly challenging and changing industries. Rachel gets underneath the disruption, making sense of the big shifts this new economy is creating and strategies for brands to get on the right sense of the ‘sharing’ transformation.
A new trust framework is emerging in the collaborative economy, the ‘Trust Stack’.
What makes Estonia one of the most wired countries in the world? Rachel examines the digital infrastructure that is powering this small nation.
Rachel explains why the currency of the new economy is trust and how the emerging ‘peer trust’ dynamic changes how people access things in the real world and creates communities not marketplaces.
The terms “sharing economy,” “peer economy,” “collaborative economy,” “on-demand economy,” “collaborative consumption” are often being used interchangeably. Rachel provides clarifications and current definitions to these terms, in this article released on FastCompany.
Rachel Botsman, currently teaching an M.B.A. course on the collaborative economy at Oxford University’s Saïd Business School, says the sharing economy is transforming the labor market to the benefit of millions of workers. Andrew Keen, executive director of the Silicon Valley innovation salon Futurecast, says workers in the sharing economy are being shortchanged.
What are the implications of review systems on how people behave on person-to-person driven platforms? What important questions does user data collection on these platforms pose to people?
A lot of organizations are bringing in chief digital officers to oversee innovation and technology.But what do chief digital officers do? And what is the measure of their success?
Why are high cost professional service providers such as lawyers, accountants and management consultants logical targets for disruptive business models?
What can big businesses learn about loyalty from collaborative economy brands?Rachel discusses the opportunities to engage people and build loyalty in new ways.